What is Strategic Messaging?
Strategic Messaging is the art and science of speaking with your consumer so that they'll feel you're writing just for them. It's more than clever copy -- it's Strategic Messaging.
Let’s get real about testimonials.
Using a testimonial can be a great way to cut through consumer skepticism. Here we compare and contrast recent work from Jared and Capital One to see what works best.
State Farm gets Strategic Messaging
Proof that State Farm is a brand that really understands Strategic Messaging.