“So … what makes you an expert on Strategic Messaging?”

Let’s take a little journey. It starts at a dearly departed NYC agency named Geer DuBois, where I wrote radio and print copy for Guinness Beer—even though I may not have been, legally speaking, allowed to sample the product. 

Since then, I’ve been a freelance copywriter at major N.Y. agencies including Grey and Ogilvy & Mather; an agency co-founder in Denver; a group creative director at a Fortune 100 (to mention a few highlights). 

In that time, I’ve been fortunate enough to help shape a few of the most trusted brand voices, including American Express, Capital One, Nordstrom and USAA. 

From that first radio script to this year’s integrated TV campaign … from my first print ad to my most recent Spotify experience, I’ve always tried to connect with the inner motivations that drive human behavior. I’ve learned from everyone from Edward Bernays to Malcolm Gladwell … David Ogilvy to Dan Ariely.  

All that informs the approach we call Strategic Messaging.

Strategically yours,

John Taylor, Principal

Here are a few of the brands to whom I’ve provided creative and Strategic Messaging direction over the years …

Allianz Global Services  

American Express 

Atlantic Union Bank  

Bloomingdales  

Chase Manhattan  

Citibank  

City of Alexandria, VA  

City of Richmond, VA 

Dominion Energy

Columbia Records  

Commerce Bank  

Frigidaire  

Fry’s Electronics  

Harley Davidson  

HBO  

Henrico (VA) Economic Development Authority  

ING Direct  

Macy’s  

Nordstrom  

PetSmart  

Pier One  

PNC Bank  

Polaroid  

Showtime  

Sirius Satellite Radio  

Sprint  

T-Mobile  

The Limited  

Target 

Thrifty Car Rental  

Travelers Insurance  

USAA  

Union Bank & Trust  

Vonage  

Walmart