The Founder versus The Character

Lately, it seems, a preponderance of TV spots falls into one of 2 categories. And, when I say preponderance, I mean pretty much nearly every spot you’re likely to see on any given Sunday. (That’s right. I watch a lot of football.)

But it’s not a “lately” thing. These categories have been with us since the beginning of commercial advertising, as has the key decision marketers have to make with the budgets: To drive a sale or build a brand?