What is Strategic Messaging?
Strategic Messaging is the art and science of speaking with your consumer so that they'll feel you're writing just for them. It's more than clever copy -- it's Strategic Messaging.
State Farm gets Strategic Messaging
Proof that State Farm is a brand that really understands Strategic Messaging.
Does originality matter?
There are certain fundamental truths you should embrace when thinking, writing and creating in a strategic way. And, yes, they should be yours and yours alone.