Let’s get real about testimonials.
Using a testimonial can be a great way to cut through consumer skepticism. Here we compare and contrast recent work from Jared and Capital One to see what works best.
State Farm gets Strategic Messaging
Proof that State Farm is a brand that really understands Strategic Messaging.
Can we Truist them?
Launching a new bank brand is hard. Now that Truist in facing a significant uphill battle, let’s take a look back at our original take on how well Trust did with their brand launch.
Boss Thoughts
To communicate strategically, you must bring your whole person to the table. Here are just a few of the things Mr. Springsteen has written that I find particularly inspiring.